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102 Videos in Business Case Studies

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Marketing Strategy Case Studies: The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Entrepreneur's Guide On Launching A Business
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Hawick Knitwear
Part of the Series: The Factory Controller
BBC
Lord Digby Jones meets with Hawick Knitwear's Benny Hartop and Arthur Rennie to help them form a plan to compete in the global market. Hawick, Scotland is known for quality knitwear dating back to the 1700s. Jones counsels Hartop and…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Entrepreneur's Guide On Growing A Business
Highly successful young entrepreneurs explain the intricacies of starting a business. They discuss the traits of a successful entrepreneur, coming up with an idea and how to test it and writing a road map to the future, the business plan.
Fair Trade and Chocolate: The Divine Story
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Controlling Interest
"Controlling Interest" offered the first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon…
Africa: Investment Horizons
Gaboronne, Botswana - It's 2:25 on a weekday afternoon as four well-dressed men in their early 30s saunter into a small conference room, chat amicably and pour themselves tea. Just before 2:30, one reaches over to a small silver bell…
How A Business Works
What makes a company tick? This video explains basic business functions inside Cameron Balloons, the world's largest maker of hot air balloons. Marketing: Like all firms, Cameron has to market its balloons. Specialist publications, "word of mouth" and the internet…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Crafting a Nation - The American Craft Beer Industry
The American craft beer industry is unlike any industry ever seen before in America. It began its rise during the worst economic crisis in America since the Great Depression. In 2012, as the craft beer movement was sweeping the country,…
Steve Blank: How to Build a Great Startup, Step by Step (Commonwealth Club)
Join Steve Blank in a lively discussion about how to build a great startup, step by step. The Commonwealth Club of California is the nation's oldest and largest public affairs forum, bringing together its members for events on topics ranging…
Entrepreneur's Guide Case Studies
Highly successful young entrepreneurs explain how to expand a business with additional financing, marketing tips and management techniques.
Accounting and Finance Clips 3: Budgeting
Clips explain and illustrate the importance of budgets and budgeting using a variety of case study examples. Key Topics Budgets Variance Analysis Management Control Forecasting Clip #1: "Clip 1: Introduction To Budgeting" - Clip #2: "Clip 2: The Budgeting Meeting"…
4 videos
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
The Business Plan In Action: Three Cases Studies
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…