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Marketing Strategy Case Studies: The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
In Search of Quality Volume 1: Quality Through People
Quality through People looks at the important role that the employees of the Wallace Company, a Malcolm Baldrige Award Winner, played in stimulating a quality-based corporate turnaround. Wallace changed from a rigid hierarchical organization into a model of teamwork and…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
In Search of Quality Volume 2: Quality Through Systems
Quality through Systems looks at Motorola, a Malcolm Baldrige Award Winner. Motorola's most ambitious renewal strategy to date: total customer satisfaction through improved quality. The company's five-year goal, Six Sigma, translates into reduced cycle time and near-zero defect quality -…
Where Do You Stand? Stories from An American Mill
2004 CINE Golden Eagle Winner! 2006 Emmy Award Nominee! After a quarter century of struggle, mill workers in Kannapolis, North Carolina won the single largest industrial union victory in the history of the South. Like most other industries in the…
Controlling Interest
"Controlling Interest" offered the first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon…
Crafting a Nation - The American Craft Beer Industry
The American craft beer industry is unlike any industry ever seen before in America. It began its rise during the worst economic crisis in America since the Great Depression. In 2012, as the craft beer movement was sweeping the country,…
Steve Blank: How to Build a Great Startup, Step by Step (Commonwealth Club)
Join Steve Blank in a lively discussion about how to build a great startup, step by step. The Commonwealth Club of California is the nation's oldest and largest public affairs forum, bringing together its members for events on topics ranging…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Accounting and Finance Clips 4: Cash Flow and Working Capital
Key Topics Cash Flow Working Capital Cash Deficit Debt Control Clip #1: "Clip 1: Cash Flow: Tossed's Gamble" - Clip #2: "Clip 2: Cash Flow: Why Cash Is King" - Clip #3: "Clip 3: Working Capital" - Clip #4: "Clip…
4 videos
Starting and Running A Business - The First Year of A Café’s Operations
This looks at a cafe during the establishment and growth phases over the first year. Discussions were held with the owner and staff on the ups and downs of starting a business, the plans, changes and adaptation that had to…
John Mackey: A Whole Foods Approach to Capitalism (Commonwealth Club)
John Mackey, the CEO of Whole Foods, discusses the incredible success of his grocery store and the healthy food movement in the United States. The Commonwealth Club of California is the nation's oldest and largest public affairs forum, bringing together…