Business Case Studies

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The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
In Search of Quality Volume 1: Quality Through People
Quality through People looks at the important role that the employees of the Wallace Company, a Malcolm Baldrige Award Winner, played in stimulating a quality-based corporate turnaround. Wallace changed from a rigid hierarchical organization into a model of teamwork and…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Africa: Investment Horizons
Gaboronne, Botswana - It's 2:25 on a weekday afternoon as four well-dressed men in their early 30s saunter into a small conference room, chat amicably and pour themselves tea. Just before 2:30, one reaches over to a small silver bell…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
The Restaurateur - Danny Meyer's Empire of New York's Top Restaurants
This intimate documentary follows Danny Meyer, one of America's preeminent restaurant owners, over a 12 year span as he struggles to open not one but two ambitious restaurants next to New York's Madison Square Park. Tabla and Eleven Madison Park,…
Where Do You Stand? - Stories from An American Mill
2004 CINE Golden Eagle Winner, 2006 Emmy Award Nominee. After a quarter century of struggle, mill workers in Kannapolis, North Carolina won the single largest industrial union victory in the history of the South. WHERE DO YOU STAND? STORIES FROM…
Entrepreneur's Guide On Growing A Business
Part of the Series: Entrepreneur's Guide Series
Highly successful young entrepreneurs explain the intricacies of starting a business. They discuss the traits of a successful entrepreneur, coming up with an idea and how to test it and writing a road map to the future, the business plan.
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Basics of Finance 1: Are We Making A Profit?
Part of the Series: Accounting and Finance Collection
A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay's business, designing websites and CDs, is doing well. But then he meets an old friend who's now an accountant. She gives him some…
The Entrepreneurs
Part of the Series: The Entrepreneurs: An American Adventure
The Entrepreneurs Volume 1 The Entrepreneurs focuses on innovators who both created and marketed their own products, including Thomas Edison; King Gillette, inventor of the safety razor; MTV founder Robert Pittman; Margaret Rudkin of Pepperidge Farms; chocolate chip cookie mogul…
The Entrepreneurs: The Land and Its People
Part of the Series: The Entrepreneurs: An American Adventure
The Entrepreneurs Volume 2 The Land and Its People, recounts the success of the developers of the nation's natural resources. Learn the stories of inventor of the wheat reaper Cyrus McCormick; ecological conservationist and father of the forestry management movement…
Sadie the Bra Lady
Part of the Series: Million Dollar Intern
BBC
A young entrepreneur from New York attempts to reverse the fortunes of a chain of UK bra stores.
Inside A Factory 7: Brompton Bicycle
Part of the Series: Essentials of Marketing Collection
The Brompton is no ordinary bike. You ride it - you fold it up. Not so much a product - more a cult - and it's made in Britain! This is the story of how they make it - and…