Business Case Studies

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Where Do You Stand? - Stories from An American Mill
2004 CINE Golden Eagle Winner, 2006 Emmy Award Nominee. After a quarter century of struggle, mill workers in Kannapolis, North Carolina won the single largest industrial union victory in the history of the South. WHERE DO YOU STAND? STORIES FROM…
Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Sadie the Bra Lady
Part of the Series: Million Dollar Intern
BBC
A young entrepreneur from New York attempts to reverse the fortunes of a chain of UK bra stores.
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Inside A Factory 7: Brompton Bicycle
Part of the Series: Essentials of Marketing Collection
The Brompton is no ordinary bike. You ride it - you fold it up. Not so much a product - more a cult - and it's made in Britain! This is the story of how they make it - and…
Financial Management
Part of the Series: Accounting and Finance Collection
The film explains how two very different types of business manage their finances - high-flying salad bar chain Tossed and SRA, a social enterprise dedicated to helping people with mental health problems to get back to work. SOURCES OF FINANCE:…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
Controlling Interest - The Growth of Conglomerates and Their Influence on Global Affairs
The first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon its release, CONTROLLING…
Four Corners: Tough Calls - A Telemarketing Investigation
ABC
Once derided as fat and featherbedded, Telstra is trimming down. Applauded by an eager crowd of mum and dad shareholders, the lumbering giant is shedding costs and boosting productivity under trainer Sol Trujillo's tough regimen. But increasingly Telstra's 40,000-plus workers…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
How We Made Our Millions Series 1
BBC
Gain a unique insight into the minds of successful and inspiring business people with this access-all-areas pass into their glossy and fascinating world. Peter Jones, one of Britain's most prominent entrepreneurs, questions the tycoons behind some of the UK's biggest…
4 videos