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Marketing Strategy Case Studies: The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Steve Blank: How to Build a Great Startup, Step by Step (Commonwealth Club)
Join Steve Blank in a lively discussion about how to build a great startup, step by step. The Commonwealth Club of California is the nation's oldest and largest public affairs forum, bringing together its members for events on topics ranging…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Inside A Factory 2: Cadbury's
Part of the Series: Essentials of Marketing Collection
This is the story of how Cadbury's makes a chocolate bar. TV personality Alison Hammond takes us around their famous factory and explains the systems that underpin the process. QUALITY CONTROL: The process begins with the raw materials - beans…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Financial Decisions 2
Part of the Series: Accounting and Finance Collection
This dramatised case study highlights key financial issues in family firm Logical Friends. Lively scenarios outline typical financial dilemmas and viewers are invited to consider possible solutions. CRISIS, WHAT CRISIS? Logical Friends is a small computer business in financial difficulties.…
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
John Mackey: A Whole Foods Approach to Capitalism (Commonwealth Club)
John Mackey, the CEO of Whole Foods, discusses the incredible success of his grocery store and the healthy food movement in the United States. The Commonwealth Club of California is the nation's oldest and largest public affairs forum, bringing together…
Africa: Investment Horizons
Gaboronne, Botswana - It's 2:25 on a weekday afternoon as four well-dressed men in their early 30s saunter into a small conference room, chat amicably and pour themselves tea. Just before 2:30, one reaches over to a small silver bell…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Basics of Finance 1: Are We Making A Profit?
Part of the Series: Accounting and Finance Collection
A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay's business, designing websites and CDs, is doing well. But then he meets an old friend who's now an accountant. She gives him some…
Asian Business Leaders: Ho Kwon Ping and Banyan Tree Holdings Ltd
Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. This volume…
The Restaurateur - Danny Meyer's Empire of New York's Top Restaurants
This intimate documentary follows Danny Meyer, one of America's preeminent restaurant owners, over a 12 year span as he struggles to open not one but two ambitious restaurants next to New York's Madison Square Park. Tabla and Eleven Madison Park,…
Controlling Interest
"Controlling Interest" offered the first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon…