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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The Startup Kids
The Startup Kids is a documentary about young web entrepreneurs in the U.S. and Europe. It contains interviews with the founders of Vimeo, Soundcloud, Kiip, InDinero, Dropbox, Foodspotting and many others who talk about how they started their company and…
Entrepreneur's Guide On Launching A Business
Part of the Series: Entrepreneur's Guide Series
A comprehensive, in-depth and entertaining series that mentors young entrepreneurs on launching and growing a business. From startup to the growing pains of a billion dollar business, it is all covered. Plus over 15 highly successful, real-world young entrepreneurs share…
Where Do You Stand? - Stories from An American Mill
2004 CINE Golden Eagle Winner, 2006 Emmy Award Nominee. After a quarter century of struggle, mill workers in Kannapolis, North Carolina won the single largest industrial union victory in the history of the South. WHERE DO YOU STAND? STORIES FROM…
so right so smart - The Business Case for Sustainability
so right so smart profiles companies on the cutting edge of more sustainable business practices who are proving that being environmentally friendly is both good for the earth and good for business. Their inspiring stories of leadership and innovative change…
2 videos
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Mark Zuckerberg: The Real Face Behind Facebook
Part of the Series: Ground Breakers Series
At only 27 years, Mark Zuckerberg is worth about 30 billion. Launched in his dorm eight years ago, today Facebook has over 850 million followers! An incredible success story! If everyone knows Facebook, few people know about his creator's real…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Richard Branson: The King of Virgin
Part of the Series: Ground Breakers Series
The first Virgin company was a small mail-order record retailer that quickly grew until the first record shop was opened on Oxford Street, London. Branson then opened a recording studio with only one contracted recording artist, Mike Oldfield, before signing…
Ingvar Kamprad: The Man Who Has Furnished The Planet
Part of the Series: Ground Breakers Series
Ingvar Kamprad was born in 1926 in Smaland, a Swedish deprived region. Small shopkeeper in the 50ies, he quickly understands the world is changing: the industry is imposing its economic model everywhere. An economic model he will apply on furniture.…
Philip Knight: The Man Who Runs The World
Part of the Series: Ground Breakers Series
An entrepreneur at heart from the Stanford faculty benches, Knight stumbled upon the very first pairs of sneakers in Japan. Those cheap and resistant shoes were manufactured by a certain Mr Onistuka to whom Knight purchased a few samples that…
The Restaurateur - Danny Meyer's Empire of New York's Top Restaurants
This intimate documentary follows Danny Meyer, one of America's preeminent restaurant owners, over a 12 year span as he struggles to open not one but two ambitious restaurants next to New York's Madison Square Park. Tabla and Eleven Madison Park,…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Steve Jobs: The Way Steve Jobs Changed The World
Part of the Series: Ground Breakers Series
Steve Jobs changed our lives. By launching the iPod in 2001, he revolutionized our way of listening to music. Apple's founder proved then once again that he's a genius at the edge of technology and innovation, 25 years after having…
Accounting and Finance Clips 1: Accounts, Forecasting and Breakeven
Four film clips explain and illustrate key topics in finance using a variety of case study examples. Key Topics Profit & Loss Account Balance Sheet Accounting Forecasting Breakeven Clip #1: "Clip 1: Introducing Accounts" - Clip #2: "Clip 2: What…
4 videos
Financial Management
Part of the Series: Accounting and Finance Collection
The film explains how two very different types of business manage their finances - high-flying salad bar chain Tossed and SRA, a social enterprise dedicated to helping people with mental health problems to get back to work. SOURCES OF FINANCE:…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Crafting a Nation - The American Craft Beer Industry
The American craft beer industry is unlike any industry ever seen before in America. It began its rise during the worst economic crisis in America since the Great Depression. In 2012, as the craft beer movement was sweeping the country,…