TV Choice

TV Choice >

128
Videos

Inside China Collection

Essentials of Marketing Collection

Accounting and Finance Collection

128 Videos in TV Choice

Loading...
Marketing Strategy Case Studies: The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
Pig Business: The Cost Of Cheap Food
In this shocking and provocative film, Tracy Worcester sets out to discover who's paying the true price for the cheap pork for sale in Britain's supermarkets. WHERE IT ALL STARTED: Industrialised pig farming was pioneered in America, and it's the…
Impact of Tourism: Thailand
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure? The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Marketing Mix: Price
Key Topics covered in this video include: Pricing Strategies Price & Income Elasticity Of Demand Penetration Pricing Promotional & Premium Pricing Skimming Price Discrimination Clip #1: "Introduction to Price" - Clip #2: "Pricing Strategies" - Clip #3: "Pricing Case Studies"…
3 videos
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
The Struggle For Sustainable Tourism
The People of Santa Lucia, a farming community on the slopes of the Andes, were forced to abandon their traditional way of life because of laws brought in to protect the cloud forest where they live. THE ECO LODGE: Before,…
The A to Z Of Customer Service
Without happy customers a business can't survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket MacDonald hotel chain give the view from the sharp end.…
Organizational Structures
Key Topics Structures Hierarchy Span Of Control Chain Of Command Decentralisation What's meant by the structure of a business? How does it affect the way a business operates? What happens when a company's structure hinders rather than helps its business?…
3 videos
The Marketing Mix At Cadbury's
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products.…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Training and Development
Key Topics: Coaching Mentoring Induction Training Needs Analysis Apprenticeships Development Clip #1: "Part 1: A Brief Guide" - Clip #2: "Part 2: An Apprentice's Story" -
2 videos
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "Life during the Industrial Revolution" - Clip #2: "Causes of the Industrial Revolution" - Clip #3: "How the Revolution changed the World" -
3 videos
Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
The European Union Explained
Key Topics The European Union History The EU Institutions Arguments For And Against Conceived as a noble cause, to prevent another war in Europe, the EU has become embroiled in controversy. But what is the EU? How does it work?…
Recruitment and Selection
Topics in this program include: recruitment, human resources, workforce, planning, selection, insurance and industry. Clip #1: "Part 1: An Essential Guide to Recruitment & Selection" - Clip #2: "Part 2: The Recruitment Challenge" - Clip #3: "Part 3: Writing CVs"…
4 videos
How to do a Business Plan
Every business needs a business plan -- but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the…
Inside China 3: Politics And The People
China is now a market economy, but holds on to the communist political system - pollution, corruption and ethnic divisions cause great tensions. POLITICS They call it "Socialism with Chinese characteristics" but the communist party has a monopoly on power…