Corporate Social Responsibility
Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Globalisation Of Food
Migrant labour in the EU European Union
How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain.
ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
In this shocking and provocative film, Tracy Worcester sets out to discover who's paying the true price for the cheap pork for sale in Britain's supermarkets.
WHERE IT ALL STARTED: Industrialised pig farming was pioneered in America, and it's the…
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure?
The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact.
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
The People of Santa Lucia, a farming community on the slopes of the Andes, were forced to abandon their traditional way of life because of laws brought in to protect the cloud forest where they live.
THE ECO LODGE: Before,…
Without happy customers a business can't survive. But how do you make them happy? How do you keep them happy? Staff of the Dickens World theme park and the upmarket MacDonald hotel chain give the view from the sharp end.…
Span Of Control
Chain Of Command
What's meant by the structure of a business? How does it affect the way a business operates? What happens when a company's structure hinders rather than helps its business?…
The film tells how Cadbury launched a new chocolate bar called Fuse. We discover how the marketers locate a gap in the market, and then set about giving their new bar a "personality"- something to distinguish it from other products.…
Theory X And Y Managers
What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
Key topics explored in this video series include:
Product Life Cycle
Brand Extension/Product Extension
An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage.
HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
The European Union History
The EU Institutions
Arguments For And Against
Conceived as a noble cause, to prevent another war in Europe, the EU has become embroiled in controversy. But what is the EU? How does it work?…
Topics in this program include: recruitment, human resources, workforce, planning, selection, insurance and industry. Clip #1: "Part 1: An Essential Guide to Recruitment & Selection" -
Clip #2: "Part 2: The Recruitment Challenge" -
Clip #3: "Part 3: Writing CVs"…
Every business needs a business plan -- but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans.
Objectives: the business plan has to state what the…
China is now a market economy, but holds on to the communist political system - pollution, corruption and ethnic divisions cause great tensions.
POLITICS They call it "Socialism with Chinese characteristics" but the communist party has a monopoly on power…