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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
The English Reformation: Henry VIII & The Break With Rome - Why Henry VIII Broke from the Catholic Church
The Church Of England as we know it today has its roots in Henry VIII's conflict with the Roman Catholic Church in Rome - resulting ultimately in a complete break. This film explains the reasons and the repercussions with the…
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
AIDS in Africa, WHY?
Key Topics HIV/AIDS in Southern Africa Effects of poverty in Africa Effects of structural adjustment in Africa Swaziland 70% of the world's HIV infections occur in sub-Saharan Africa. Swaziland, for example, has the highest HIV infection rate in the world.…
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
Impact of Tourism: Kenya
Part of the Series: Sustainable Tourism Collection
Tourism is Kenya's third largest source of income. Last year alone, more than half a million tourists spent their holidays here. But what don't the tourists see? MASAI MARA: The Masai Mara is one of the best-known game parks in…
World Tourism Case Studies
Tourism is a huge global industry which is having a major impact on the economy, culture and environment of many different countries. Five films explore examples from across the world. Clip #1: "China" - Clip #2: "USA" - Clip #3:…
5 videos
Inside China 4: The New Entrepreneurs
Part of the Series: Inside China Collection
China's "new billionaires" are well-known but what about the small businesses? Many were set up by migrants who have battled against hardship - and many are women. THE PR BUSINESS 24 year old Tian Qiuyu started her business while she…
Fair Trade In Action
Part of the Series: Essentials of Marketing Collection
What is fair trade? How does it work in practice? What difference is it making to people in the developing world? This is the story of fair trade fashion company People Tree SWEATSHOP LABOUR: The UK fashion business is worth…
Impact of Tourism: Thailand
Part of the Series: Sustainable Tourism Collection
Beautiful beaches, wonderful scenery and friendly people -- Thailand seems the ideal tourist destination. But what don't they tell you in the holiday brochure? The Thai tourist authority is pushing "ecotourism", which, in theory at least, doesn't damage the environment.…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Inside China 5: China Rich And Poor
Part of the Series: Inside China Collection
A big principle of socialism is equality, but China's new society has glaring inequalities. The communist party calls it "socialism with Chinese characteristics" but, in the rush for growth, have they created a society far harsher than western capitalism? COMMUNISM…
The Struggle For Sustainable Tourism
Part of the Series: Sustainable Tourism Collection
The People of Santa Lucia, a farming community on the slopes of the Andes, were forced to abandon their traditional way of life because of laws brought in to protect the cloud forest where they live. THE ECO LODGE: Before,…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos