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128 Videos in TV Choice

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Marketing Strategy Case Studies - The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
The English Reformation: Henry VIII & The Break With Rome - Why Henry VIII Broke from the Catholic Church
The Church Of England as we know it today has its roots in Henry VIII's conflict with the Roman Catholic Church in Rome - resulting ultimately in a complete break. This film explains the reasons and the repercussions with the…
Motivation Theories
How do companies try to motivate their employees? What are the theories behind motivation, and do they work in the real world? What do staff feel motivates - or demotivates - them? Clip #1: "Part 1: A Brief Guide to…
3 videos
The Marketing Series 2: The 4 P's and Beyond
Part of the Series: Essentials of Marketing Collection
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains…
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Stragety…
5 videos
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Marketing a Theme Park
Part of the Series: Essentials of Marketing Collection
This tells how Alton Towers launched Oblivion, the world's first vertical drop roller-coaster. Alton Towers has been successful in pulling in families, but is losing its thrill-seeking customers. Marketing staff hope Oblivion will change all that. Much of their PS5m…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
The European Union Explained
Key Topics The European Union History The EU Institutions Arguments For And Against Conceived as a noble cause, to prevent another war in Europe, the EU has become embroiled in controversy. But what is the EU? How does it work?…
Leadership and Management
Key Topics Leaders Managers Autocratic Managers Democratic Managers Laissez-Faire Managers Paternalistic Managers Theory X And Y Managers What's the difference between a leader and a manager? What kinds of managers are there? What are the problems of managing in the…
4 videos
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Basics of Finance 2: The Balance Sheet Explained
Part of the Series: Accounting and Finance Collection
Jay expands his financial enlightenment. The profit and loss account (as described in The Basics Of Finance I: Are We Making A Profit) tells him a lot, but only the balance sheet will reveal to him the overall "financial health"…
Responsible Corporations? - Primark, RBS, The Drugs Industry
This film looks at the ethics of three internationally known corporations. How responsible are they in terms of the environment, of our health and the way they treat the people who work for them? PRIMARK Primark is one of the…
3 videos
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
The Great IT Horror Story
This film tells the story of how a computer project drove one company almost to bankruptcy. Comic distributor Craven Books bought a new IT system with the aim of improving its efficiency. But the system was over-ambitious - they went…
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics Marketing Strategy Retailing Corporate Social Responsibility External Factors Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true…
The Marketing Series 1: The Internet Revolution
Part of the Series: Essentials of Marketing Collection
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution…
Discrimination at Work
Key Topics: Equality Act Sexual Discrimination Pregnancy Perception Employment Law PART 1: Introduction Discrimination occurs when an employer treats someone unfairly for no justifiable reason. Businesses guilty of discrimination may be liable for prosecution. But what does the law say?…
3 videos