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Inside China Collection

Essentials of Marketing Collection

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128 Videos in TV Choice

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Marketing Strategy Case Studies: The Starbucks Experience
Key Topics Marketing Strategy Retailing Corporate Social Responsibility Globalisation Starbucks is the essential success story of the American capitalist dream. From humble beginnings in 1971 as a Seattle coffee store, it's become a multinational with over 21,000 outlets in 63…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
AIDS in Africa, WHY?
Key Topics HIV/AIDS in Southern Africa Effects of poverty in Africa Effects of structural adjustment in Africa Swaziland 70% of the world's HIV infections occur in sub-Saharan Africa. Swaziland, for example, has the highest HIV infection rate in the world.…
Marketing Mix: Product
Key topics explored in this video series include: Value Analysis Product Life Cycle Product Portfolio Boston Matrix Product Differentiation Brand Extension/Product Extension An exploration of what most marketers would regard as the most important element of the Marketing Mix: Product.…
3 videos
Organizational Structures
Key Topics Structures Hierarchy Span Of Control Chain Of Command Decentralisation What's meant by the structure of a business? How does it affect the way a business operates? What happens when a company's structure hinders rather than helps its business?…
3 videos
Recruitment and Selection
Topics in this program include: recruitment, human resources, workforce, planning, selection, insurance and industry. Clip #1: "Part 1: An Essential Guide to Recruitment & Selection" - Clip #2: "Part 2: The Recruitment Challenge" - Clip #3: "Part 3: Writing CVs"…
4 videos
Impact Of Globalisation: Food
Key Topics Globalisation Of Food Migrant labour in the EU European Union How the clean, bright displays in our supermarkets hide a murkier story of exploitation in the supply chain. ITALY'S ROTTEN TOMATOES If you buy a tin of tomatoes…
Inside China 5: China Rich And Poor
Part of the Series: Inside China Collection
A big principle of socialism is equality, but China's new society has glaring inequalities. The communist party calls it "socialism with Chinese characteristics" but, in the rush for growth, have they created a society far harsher than western capitalism? COMMUNISM…
The Industrial Revolution - Causes and Effects
A series discussing the Industrial Revolution. Clip #1: "Life during the Industrial Revolution" - Clip #2: "Causes of the Industrial Revolution" - Clip #3: "How the Revolution changed the World" -
3 videos
Marketing Mix: Price
Key Topics covered in this video include: Pricing Strategies Price & Income Elasticity Of Demand Penetration Pricing Promotional & Premium Pricing Skimming Price Discrimination Clip #1: "Introduction to Price" - Clip #2: "Pricing Strategies" - Clip #3: "Pricing Case Studies"…
3 videos
Organizational Cultures
Key Topics Culture Group Norms Power Culture Role Culture Task Culture People Culture What's meant by the culture of an organisation? What are "group norms"? How do these invisible factors influence the way a business works? Clip #1: "Introduction: The…
3 videos
The Marketing Series 2: The 4 P's and Beyond
Part of the Series: Essentials of Marketing Collection
The four P's of the marketing mix - product, promotion, price and place - are still seen as the basis of marketing - but how relevant are they today? Using case studies of companies large and small this film explains…
Inside China 1: The Rise Of A Superpower
Part of the Series: Inside China Collection
How has China transformed, inside 30 years, from developing nation to the world's next largest economy after the USA? Includes interviews with historians, eye-witnesses and party officials. TIANANMEN SQUARE A dramatic turning point was the Tiananmen Square massacre in 1989…
A Decent Factory?
Part of the Series: Essentials of Marketing Collection
With the fastest growing economy in the history of the world, China is the workshop of globalisation. But are workers paying the price for a manufacturing revolution? This unique fly-on-the-wall documentary uncovers the hard realities of working conditions in a…
Human Resources Strategy
Key Topics Human Resources Sainsbury's General Mills Soft HRM Hard HRM HR Strategy What's meant by a human resources strategy? How does it work in practice? Clip #1: "Introduction" - Clip #2: "Case Study 1 - HR Objectives and Stragety…
5 videos
World Tourism Case Studies
Tourism is a huge global industry which is having a major impact on the economy, culture and environment of many different countries. Five films explore examples from across the world. Clip #1: "China" - Clip #2: "USA" - Clip #3:…
5 videos
Inside China 2: China The Future?
Part of the Series: Inside China Collection
China is flexing its economic muscle, investing all over the world. What does this mean for the West? AFRICA China needs access to energy and raw materials - that's why it's pouring huge investment into Africa. Mozambique's economy, for example,…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
Impact of Tourism: Kenya
Part of the Series: Sustainable Tourism Collection
Tourism is Kenya's third largest source of income. Last year alone, more than half a million tourists spent their holidays here. But what don't the tourists see? MASAI MARA: The Masai Mara is one of the best-known game parks in…
Responsible Corporations?
Part of the Series: Essentials of Marketing Collection
Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. Human Costs "If I'd known I'd…