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Killing Us Softly - Advertising's Image of Women
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals…
4 videos
Miss Representation
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute…
The Codes of Gender - Identity & Performance in Popular Culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores…
2 videos
Consuming Kids - The Commercialization of Childhood
Part of the Series: MEF Debt & Consumerism Collection
With virtually no government or public outcry, the multi-billion dollar youth marketing industry has been able to use the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics…
Art & Copy
I Want My MTV. Think Small. Just Do It. Got Milk? Where do these phrases come from? ART & COPY introduces the cultural visionaries who revolutionized advertising during the industry's golden age by creating slogans to live by and ads…
Advertising at the Edge of the Apocalypse
Part of the Series: MEF Debt & Consumerism Collection
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the…
Pride Denied - Homonationalism and the Future of Queer Politics
This film tells the story of how corporate sponsors coopted the concept of LGBTQ pride, turning it into a feel-good brand and blunting its radical political edge. The film locates the origins of pride in sites of grassroots resistance and…
Advertising and The End of The World
Part of the Series: MEF Debt & Consumerism Collection
Advertising & the End of the World features an illustrated presentation by Sut Jhally of the University of Massachusetts Amherst, the producer and writer of the award-winning Dreamworlds II. Focusing directly on the world of commercial images, he asks some…
Sugar Coated - Investigating PR Tactics Implemented by the Food Industry
Sugar Coated examines the various public relations tactics that the food industry has employed over the years to beat back accelerating concerns about the toxicity of sugar. Its starting point is a secret PR campaign the industry devised in the…
2 videos
The Naked Brand - Welcome to the Advertising Revolution
A story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.…
Remote Control - Children, Media Consumption and the Changing American Family
The average American child spends over 40 hours per week consuming media, the equivalent of a full-time job. This means that by the time children born today turn 30, they will have spent an entire decade of their lives in…
Milton Glaser: To Inform & Delight - An American Graphic Designer
For many, Milton Glaser is the personification of American graphic design. Best known for co-founding New York Magazine and the enduring NY campaign, the full breadth of Glaser's remarkable artistic output is revealed in this documentary portrait, MILTON GLASER: TO…
Slim Hopes - Advertising & the Obsession with Thinness
Jean Kilbourne's award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women's health. Addressing the relationship between these images and the obsession of girls and women…
Sext Up KIDS - How Children are Becoming Hypersexualized
Sext Up Kids' illuminates the profound, and devastating, impact our hypersexualized culture has on children and teens. Powerful and heartbreaking, this is an invaluable resource." - Rosalind Wiseman, author of Queen Bees & Wannabes The powder keg that is porn…
Mother Nature’s Child - Growing Outdoors in the Media Age 
Mother Nature's Child marks a moment in time when a living generation can still recall childhoods of free outdoor play. This will not be true for most children growing up today. Contemporary culture has undergone drastic change in the last…
The Pretty Ones - Las Lindas
An arrestingly personal documentary, THE PRETTY ONES, filmed and narrated by 24-year-old Melisa Liebenthal, chronicles her and her close friends' journey from self-assured children to insecure and angsty teenagers to where they are now. From her personal experience, Melisa wonders…
Advertising Creative Appeals
Discusses rational appeals used extensively in B2B advertising vs. the use of emotional appeals common to consumer advertising. Using both print ads and TV commercials, shows examples of the five most common emotional appeals of Humor, Sex, Security, Fear, and…
Advertising in the Digital Age
Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an…
Captive Audience - Advertising Invades the Classroom
Captive Audience examines how the introduction of advertising into the classroom, along with the reliance on commercial interests to fund schools, is undermining the democratic mission of public education. The video includes close analysis of exclusive soda contracts, Channel One,…
Deadly Persuasion - The Advertising of Alcohol and Tobacco
In Deadly Persuasion: The Advertising of Alcohol & Tobacco, Jean Kilbourne exposes the manipulative marketing strategies and tactics used by the tobacco and alcohol industries to keep Americans hooked on their dangerous products. Illustrating her analysis with hundreds of current…