Branding

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No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo…
The Naked Brand - Welcome to the Advertising Revolution
A story about how corporations can help save the planet one small step at a time. It's an introduction to a bright new future where companies tell the truth and work hard to create better products and a better planet.…
Brand Marketing - Why We Eat, Drink & Wear Brand Names
Are we branded for life? Branding is a revolution in marketing as well as a shift in how we view the world. Marketers create a world in which objects have personalities. One cannot understand youth culture, marketing, or our consumer…
Buying into Brand Marketing - Shaping Your Perceptions
Hundreds of our daily decisions are influenced by brand marketing. Discover what a brand is and how marketing shapes its identity. Learn about brand strategy, positioning and messaging--and see them in action. Helpful tips show your students how to look…
The Marketing Series 3: The Power Of the Brand
Part of the Series: Essentials of Marketing Collection
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to…
A Marketing Strategy: Energizing the Brand
To avoid the constant price competition associated with widely distributed manufacturer brands, many retail chains have developed their own private label. Although successful, many of these retailers never really "energized" their private labels to maximize their profit potential. Simon Graj…
The Tactics of Successful Branding
Episode 56 of Critical Business Skills for Success Series
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with…
Broadcasting Your Brand by Cody Simms
Part of the Series: Stanford Executive Briefings
A primer on ways to sprinkle your brand and your content throughout the Web using on-demand methods such as RSS, activity streaming through social channels such as Twitter and FriendFeed, widget embedded content, and shared application platforms.