Representation in Advertising

Representation in Advertising >

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Killing Us Softly - Advertising's Image of Women
In this new, highly anticipated update of her pioneering Killing Us Softly series, the first in more than a decade, Jean Kilbourne takes a fresh look at how advertising traffics in distorted and destructive ideals of femininity. The film marshals…
4 videos
Miss Representation
Like drawing back a curtain to let bright light stream in, Miss Representation uncovers a glaring reality we live with every day but fail to see. Written and directed by Jennifer Siebel Newsom, the film exposes how mainstream media contribute…
The Codes of Gender - Identity & Performance in Popular Culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural performance. Uncovering a remarkable pattern of gender-specific poses, Jhally explores…
2 videos
The Bro Code - How Contemporary Culture Creates Sexist Men
Filmmaker Thomas Keith takes aim at the forces in male culture that condition boys and men to dehumanize and disrespect women. Keith breaks down a range of contemporary media forms that are saturated with sexism -- movies and music videos…
Pride Denied - Homonationalism and the Future of Queer Politics
This film tells the story of how corporate sponsors coopted the concept of LGBTQ pride, turning it into a feel-good brand and blunting its radical political edge. The film locates the origins of pride in sites of grassroots resistance and…
Slim Hopes - Advertising & the Obsession with Thinness
Jean Kilbourne's award-winning video offers an in-depth analysis of how female bodies are depicted in advertising images and the devastating effects of those images on women's health. Addressing the relationship between these images and the obsession of girls and women…
Mixed Messages - Gender Stereotyping in Popular Culture
An experimental video collage that incorporates found footage, performance, interviews with young girls, documentary, animation, images from advertising and television, and a dream narrative in a work that examines gender-stereotyping in popular culture, concluding with a post-modern version of the…
Marketing to Multi-Ethnic Consumers
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major…
Multiculturalism - How Retailers Reposition Themselves to Address Ethnic Diversity
In a time where the "one size fits all" concept no longer serves the needs of all consumers, retailers are making special efforts to tailor their inventories to appeal to African Americans, Hispanics, and Asian Americans along with their Caucasian…