The Codes of Gender
Identity & Performance in Popular Culture

Media Education Foundation
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2 videos in this playlist

The Codes of Gender: Identity and Performance in Pop Culture
Communication scholar Sut Jhally applies the late sociologist Erving Goffman's groundbreaking analysis of advertising to the contemporary commercial landscape in this provocative new film about gender as a ritualized cultural…
Codes of Gender (Abridged Version)
Arguing that advertising not only sells things, but also ideas about the world, media scholar Sut Jhally offers a blistering analysis of commercial culture's inability to let go of reactionary…

Comments (8)

Anonymous picture
Marc

I can shoot holes in this entire video...a sad attempt at Liberal propaganda.

Anonymous picture
Anonymous

I liked the direct connection to Goffman's work and sociological theory.

Anonymous picture
Daniel

Educational porno. Cool!

Anonymous picture
Anonymous

The research is excellent, but the narrator is dry.

Anonymous picture
Anonymous

I do very much like this film as it's certainly an eye opener, but I agree with another poster that it seems a bit long and repetitive. I imagine the abridged version in the "Watch Related Videos" section, the one that's 47 mins, keeps the integrity of this film but refines it to more of the ...Read more

Anonymous picture
Anonymous

It seemed a bit long and repetitive.

Anonymous picture
Anonymous

wow! very interesting.

Anonymous picture
Anonymous

I liked that this series opened my eyes to a new reality.

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