Cola Conquest 1: Coca-Cola: A Classic Marketing Story

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Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents.…
The Cola Conquest - Part 3
Part of the Series: The Cola Conquest
Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke -- and Pepsi -- are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of…
The Cola Conquest - Part 1
Part of the Series: The Cola Conquest
Through a century of image-making with master artists -- including the creation of our modern version of Santa -- Coke sheds its patent medicine image to become first the drink for young moderns, and finally the most recognized brand name on earth. Coke's success spawns numerous imitators, including Pepsi, which…
The Cola Conquest - Part 2
Part of the Series: The Cola Conquest
During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall…
The Coca-Cola Case - Killer Coke & Human Rights
Columbia is the trade union murder capital of the world. Since 2002, more than 470 workers' leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola. These unpunished crimes spur…
Holy Water
A film about our global water situation, water politics and the poor people's struggle for enough drinking water. In India farmers, joined by the famous environmentalist Vandana Shiva, are prostesting against Coca-Cola. They mean that their ground water is going down and is being polluted because of the soft drink…
The Marketing Series 3: The Power Of the Brand
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don't - they have…
The Marketing Series 1: The Internet Revolution
This film explores how technology has driven marketing over the past 50 years, from the golden age of television ads to the internet revolution of today. HISTORY: Marketing has been around from earliest times. But it was the industrial revolution which brought mass consumption, mass production and the mass media.…
The Year In Fashion: Volume 1985
Part of the Series: The Year In Fashion Collection
Coca cola decides to replace its old formula with a new One. Under protest -- classic coke returns! Actor rock hudson died Of aids. In 1985 mtv, madonna and street fashion influenced a Generation...while the mainstream looked to dressed up days and Fancy nights. Here's the best of 1985 from…
Marketing to Multi-Ethnic Consumers
It's no longer practical to address the consuming public as one entity. The US is experiencing significant growth in the different ethnicities with each requiring special attention to their purchasing needs. African American, Hispanic and Asian consumers are becoming major purchasers of all merchandise. Manufacturers, retailers and other channel members…
How Apple Raises Competitive Barriers
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
The Inspiration Series: Comedy in Advertising
Explore comedy of all types in this collection of outstanding advertisements , cinematically-curated from the archives of Stash Magazine.