Cola Conquest 2: How Coca-Cola Took Over the World

TV Choice
Show More

Related videos

The Cola Conquest - Part 3
Part of the Series: The Cola Conquest
Tea spills in China, wine in France and blood in Guatemala, as Coca-Cola teaches the world to acquire a taste for "The Real Thing." But as Coke -- and Pepsi -- are busy abroad conquering new markets, upstart colas are nipping at their heels back home. From the jungles of…
The Coca-Cola Case - Killer Coke & Human Rights
Columbia is the trade union murder capital of the world. Since 2002, more than 470 workers' leaders have been brutally killed, usually by paramilitaries hired by private companies intent on crushing the unions. Among these unscrupulous corporate brands is the poster boy for American business: Coca-Cola. These unpunished crimes spur…
The Cola Conquest - Part 2
Part of the Series: The Cola Conquest
During World War II, Coca-Cola becomes an essential morale booster for the troops and a worldwide symbol of the American way of life. As the Cold War turns frigid, former Pepsi lawyer, Richard Nixon, gives Pepsi a decade-plus jump on Coke behind the Iron Curtain. But when the Berlin Wall…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH OF MODERN ADVERTISING: Coke begins life as a "brain tonic"…
The Cola Conquest - Part 1
Part of the Series: The Cola Conquest
Through a century of image-making with master artists -- including the creation of our modern version of Santa -- Coke sheds its patent medicine image to become first the drink for young moderns, and finally the most recognized brand name on earth. Coke's success spawns numerous imitators, including Pepsi, which…
Holy Water
A film about our global water situation, water politics and the poor people's struggle for enough drinking water. In India farmers, joined by the famous environmentalist Vandana Shiva, are prostesting against Coca-Cola. They mean that their ground water is going down and is being polluted because of the soft drink…
The Marketing Series 3: The Power Of the Brand
All marketing starts with a product. But beyond the product is the brand. Vast sums are spent in creating and maintaining brands. But what is a brand? And why do some brands succeed and some fail? SUCCESSES: Brands speak to people in a way that products don't - they have…
The Cola Conquest
Using the story of the most successful commercial brand in world history, The Cola Conquest is a revealing examination of popular culture in America and the exportation of American commercialism around the globe. Beginning its inquiry in 1895, The Cola Conquest traces the evolution of commercial supply and demand, and…
Soap Opera
Part of the Series: I'll Show Them Who's Boss
I'll Show Them Who's Boss - Series 2 tells you how to turn a business around - ruthlessly. Gerry Robinson is a straight talking businessman with a hard-nosed reputation that always precedes him. Companies such as Granada Television and Coca Cola have seen him get results at the highest level…
The Year In Fashion: Volume 1985
Part of the Series: The Year In Fashion Collection
Coca cola decides to replace its old formula with a new One. Under protest -- classic coke returns! Actor rock hudson died Of aids. In 1985 mtv, madonna and street fashion influenced a Generation...while the mainstream looked to dressed up days and Fancy nights. Here's the best of 1985 from…
Checking Out
Part of the Series: I'll Show Them Who's Boss
I'll Show Them Who's Boss - Series 2 tells you how to turn a business around - ruthlessly. Gerry Robinson is a straight talking businessman with a hard-nosed reputation that always precedes him. Companies such as Granada Television and Coca Cola have seen him get results at the highest level…
I'll Show Them Who's Boss - Series 2
BBC
I'll Show Them Who's Boss - Series 2 tells you how to turn a business around - ruthlessly. Gerry Robinson is a straight talking businessman with a hard-nosed reputation that always precedes him. Companies such as Granada Television and Coca Cola have seen him get results at the highest level…