How A Business Works

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The Business Plan In Action: Three Cases Studies
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the ambitious aim of helping to regenerate the run-down area of…
How to do a Business Plan
Every business needs a business plan -- but how do you put one together? Jay, a clothes designer, and Robin, in the forestry business, explain how they wrote their business plans. Objectives: the business plan has to state what the business has been set up to do. Marketing: the plan…
Understanding the Time Value of Money
Begin your focus on finance with an insightful look at the time value of money. Along with basic concepts and terminology (including risk and present/future value), you'll learn about the five types of cash flows that should be in the business student's toolkit, including lump sums, annuities, and perpetuities.
Basics of Finance 1: Are We Making A Profit?
Part of the Series: Accounting and Finance Collection
A light-hearted case study offering a clear guide to the financial ideas businesspeople need to grasp. Jay's business, designing websites and CDs, is doing well. But then he meets an old friend who's now an accountant. She gives him some tough lessons on the value of accounting knowledge and takes…
Inside A Factory 7: Brompton Bicycle
The Brompton is no ordinary bike. You ride it - you fold it up. Not so much a product - more a cult - and it's made in Britain! This is the story of how they make it - and why they're changing to a different approach to production. DESIGN:…
Motorcycles, Gold, and Global Commodities
Part of the Series: The Art of Investing
Travel with the commodities specialist dubbed "the Indiana Jones of finance." Since retiring from the Quantum Fund at age 37, Jim Rogers has toured the world, scouting out opportunities in emerging markets. Learn how to break into commodities trading, and get Rogers' tips on what to look for in a…
Systems In A Theatre
A star from Eastenders, Toyah and a load of corny gags - the pantomime at the Marlowe Theatre has the lot. But how do their information systems work? TICKETING: The computerised ticketing system reserves you a seat and even warns if there's bad language in the show. But the real…
Basics of Finance 2: The Balance Sheet Explained
Part of the Series: Accounting and Finance Collection
Jay expands his financial enlightenment. The profit and loss account (as described in The Basics Of Finance I: Are We Making A Profit) tells him a lot, but only the balance sheet will reveal to him the overall "financial health" of his company. Jay's friend takes him through the balance…
How Apple Raises Competitive Barriers
Five essential forces shape any business strategy, and together, they create a framework that can help you better make key strategic choices. Central to this discussion of these five strategic forces: Apple's meteoric rise to the top of the market.
How to Segment a Market
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the…
Finance In Business II: Established Business
Part of the Series: Accounting and Finance Collection
How does the established business get finance? Dave Nellist makes the points, illustrated by real-life case studies. SALES REVENUE is, of course, the best finance a business can have, because it's self generated. "Retained profits" can be ploughed back into the business without any of the "strings" attached to loans…
Converging Technologies
In 1994 it would have taken about seven days to send someone a copy your holiday snaps. Now using a digital camera and email it takes about ten minutes. This fast-moving documentary takes us on a whistle-stop tour of the world of convergence. TECHNOLOGY CHANGE: In the early days computers…