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Responsible Corporations?
Multinational companies are aggressively marketing cigarettes to young people in developing countries, with tragic social costs. This film explores the case of Indonesia - the third largest market for tobacco products in the world. Human Costs "If I'd known I'd get this disease I would have quit a long time…
Black Gold - A Look at Coffee Production Around the World
Part of the Series: Globalization
This film traces the tangled trail from the two billion cups of coffee consumed each day back to the coffee farmers who produce the beans. In particular, It follows Tadesse Meskela as he tries to get a living wage for the 70,000 Ethiopian coffee farmers he represents. In the process…
Why Did Disney Buy Pixar?
Turn now to corporate strategy, which involves determining where to compete, not how. Explore the corporate strategies of horizontal and vertical integration (and their two types) in the context of Disney's acquisition of Pixar animation studios. As a multi-business unit corporate, why build a particular portfolio of businesses?
An Evening with John Bogle - From Wall Street To Your Street
An Evening with John Bogle: From Wall Street to Your Street examines America's financial crisis and focuses on solutions and strategies for the average investor. Pam Krueger, co-host of the PBS series MoneyTrack, interviews legendary investor John Bogle about what happened on Wall Street and Americans' trust in the financial…
Corporations
Part of the Series: Advocates of Change
Google - Google has been at the forefront of information search engines since it's inception in 1998. The company has grown to more than ten thousand employees worldwide, and has expanded to include email, weather and news reports, maps, and much more Walmart - The first Walmart store opened in…
Marketing Strategy Case Studies: Tesco – Triumph and Tragedy
Key Topics
  • Marketing Strategy
  • Retailing
  • Corporate Social Responsibility
  • External Factors
Tesco was the retail success story of the 90s and early 2000s. By 2007 it came close to capturing a third of the UK retail market, and was a true international retail giant - but by 2014 profits…
How to Segment a Market
The first question in developing a strong marketing strategy is figuring out who your customer is. That's where the tools of market segmentation come in. In this lecture, learn the basic principles that underlie solid segmentation analysis--whether you're working with the best market data available or (as can be the…
No Logo - Brands Globalization Resistance
Part of the Series: MEF Debt & Consumerism Collection
In the age of the brand, logos are everywhere. But why do some of the world's best-known brands find themselves on the wrong end of the spray paint can the targets of anti-corporate campaigns by activists and protestors? No Logo, based on the best-selling book by Canadian journalist and activist…
Advertising at the Edge of the Apocalypse
Part of the Series: MEF Debt & Consumerism Collection
In this highly anticipated sequel to his groundbreaking, ADVERTISING AND THE END OF THE WORLD, media scholar Sut Jhally explores the devastating personal and environmental fallout from advertising, commercial culture, and rampant American consumerism. Ranging from the emergence of the modern advertising industry in the early 20th century to the…
Activist Investors: Icahn, Loeb, Ackman
Part of the Series: The Art of Investing
Go company hunting with activist investors, sometimes called corporate raiders. Chart the exploits of three leading practitioners: Carl Icahn, Dan Loeb, and Bill Ackman. Along the way, learn the meaning of terms such as greenmail, black knight, white knight, shark repellant, and Pac-Man strategy.
Probability: Frequency or Belief?
Examine two different types of probability. Frequency-based probabilities rely on many examples of a phenomenon, while subjective probabilities call on personal experience and judgment, often drawing on relatively few cases. Learn to think critically about these two approaches, and know when to use them.
Can You Be Sure Of Shell?
Shell is one of the richest companies on earth. It does business in 140 countries dealing with 25 million customers every day. It claims to be dedicated to renewable energy and sustainable development. But is Shell as green and clean as it claims? This film offers a profile of this…