A documentary about one of the last living legends of title design, Mr. Pablo Ferro. Ferro was part of the generation of title designers who emerged in the 1950s and 1960s (including Maurice Binder, Robert Brownjohn, Saul Bass, and others) who incorporated the visual language of graphic design and popular culture into film. With their individual and innovative approaches, these designers set the standard for contemporary title design.
Film title design is a term describing the craft and design of motion picture title sequences. Since the beginning of the film form, it has been an essential part of any motion picture. Originally a motionless piece of artwork called title art, it slowly evolved into an artform of its own.
Pablo blends documentary and animation elements to tell the saga of "famous unknown" Pablo Ferro, a man with a personal journey that spans from Havana, during the pre-Cuban revolution to his current home, in the garage behind his son's house. The animation part of the film takes us through the dream-scape of Pablo's memories, while the documentary footage chronicles a very eccentric lifestyle of a 72 year old artist, once hailed by Stanley Kubrick as the father of the sixties look and the MTV aesthetics.
Some of Pablo's works include the opening of Stanley Kubrick's Dr. Strangelove and the revolutionary split-screen montage of 1968's The Thomas Crown Affair. He has also created the opening titles for Hal Ashby's Being There and Gus Van Sant's To Die For.
Voiced by Jeff Bridges and featuring interviews with Andy Garcia, Angelica Huston, Jon Voight, Jonathan Demme, Norman Jewison, and Stan Lee among many others, Pablo follows the turbulent life and carreer of the Cuban-born designer Pablo Ferro, whose life and persona are just as compelling as his body of work.
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