Strategy Is Making Choices
Episode 1 of

The Great Courses
Show More

Comments (1)

Anonymous picture
Franceen

Simple basic primer on strategy

Related videos

Launching a Lean Start-Up
Episode 12 of
Professor Roberto concludes this course with a fascinating lecture on the challenges of launching your own business. You'll learn what makes entrepreneurship different from leading a complex, large organization; how the simple "marshmallow challenge" reveals different approaches to start-up strategies; and key questions any entrepreneur must answer before starting.
The Danger of Straddling
Episode 3 of
Professor Roberto introduces you to the three paths that lead to competitive advantage and four basic competitive strategies. Then, using case studies including JC Penney, IBM, and Dell, he explains both the dangers of straddling between competitive positions.
Deriving Value from Your Customers
Episode 54 of
Look at some other sources of value that companies can get out of their transactions and start thinking more broadly about the sources of value a company should seek. The specific focus of this illuminating lecture is on three additional kinds of customer-related value: loyalty value, information value, and communication…
The Creative Person - Practice and Passion
What, exactly, is creativity? Take a closer look at what makes a creative person in this introductory lecture that explores ancient ideas about creativity (including the muses of the ancient Greeks); debunks common myths about the sources of creativity; and examines how play, passion, practice, and purpose can enhance your…
Strategy and the Purpose Driven Leader - With Cynthia Montgomery
Part of the Series: Stanford Executive Briefings
Program Highlights
  • How Gucci achieved the most dramatic turnaround in fashion history.
  • The danger of contentment and how success can kill your organization.
  • Why every single employee--at every level--must know your strategy.
In the past 25 years, thousands of articles have been written about strategy, but virtually none…
Managing Supply and Suppliers
Episode 18 of
Supply management is the one department that accounts for well over half of a company's total spend, and involves decisions that impact its long-term profitability. By examining fundamental questions about what to buy and how to select suppliers, you'll leverage effective supply management practices that can set you apart from…
The Power of Superior Operations
Episode 13 of
What exactly is operations management, and how can you make it work to your advantage? Turn your attention to operational capabilities: the composite of processes, people, and technology that helps you execute your strategy. Observe a case study featuring both production operations and service operations.
Achieving Results in Your Organization
Episode 37 of
Start taking control of your professional organizational behavior with this introductory lecture on how to achieve lasting results. You'll explore how to use the S.T.O.P. ("sit, think, organize, perform") method to improve job satisfaction, reduce stress, and enhance your professional performance.
What Is Marketing?
Episode 49 of
One of the core tenets of successful marketing is understanding your customer. But often times, you aren't the customer you're marketing to. What can you do instead? Find out in this introductory lecture on "Marketing 101", which also explores four types of value consumers seek: functional, monetary, social, and psychological.
Accounting and Finance—Decision-Making Tools
Episode 25 of
This introductory lecture unpacks some key concepts in accounting and finance; dispels some common myths about accounting; and gives you a helpful overview of three essential statements companies routinely prepare to communicate critical financial data to shareholders and owners.
The Tactics of Successful Branding
Episode 56 of
What defines a brand? What rules should you follow when building your brand? How do brands create value for customers? With the insights and answers in this lecture, you'll learn how to create a brand that will connect you with consumers--and defend you from the competition.
Winning with Teamwork
Episode 42 of
You've known about teamwork since elementary school. Now, learn how to foster it in an organizational setting. First, find out what happens when organizations don't cooperate. Then, learn how people with conflicting interests can work together.