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The Opportunity and Threat of Disruptive Technologies by Clayton Christensen
Part of the Series: Stanford Executive Briefings
Many of history's greatest growth markets were created by a disruptive technology that was met with resistance from traditional industries and organizations. Dr. Christensen demonstrates that in order to create new business in emerging markets, you need appropriate management of technological innovation and the ability to nd new markets for...Many…
Re-imagine! Business Excellence in a Disruptive Age
Tom Peters is back with a call to arms and a passionate wake-up call for the business world, educators, and society as a whole. In Re-imagine! Business Excellence in a Disruptive Age, America's most influential business thinker profiles seven distinct and very different companies that exemplify Peters' new business ground…
Cola Conquest 2: How Coca-Cola Took Over the World
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every US soldier gets a bottle of Coke for five cents.…
Anticipating Your Rival’s Response
Get a stronger grip on competitive dynamics and the importance of understanding your competitor. Professor Roberto guides you through powerful lessons from three situations where new entrants did battle with incumbents: NutraSweet with Holland Sweetener Company; British Airways and Aer Lingus with Ryanair; and another perspective on Blockbuster versus Netflix.
Three Keys to Becoming a Great Leader
Part of the Series: Stanford Executive Briefings
Program Highlights
  • Building culture when senior leadership is unsupportive.
  • The importance of career and discipline diversity.
  • Vision, brainstorming, and workarounds--how trying new things can change an industry.
Susan Packard's three keys to great leadership: leaders are connected, leaders keep their organizations fresh, and leaders show courage. Easier said…
Enterprise Case Studies 3
People start enterprises for many different reasons - to make money, to give themselves interesting jobs, maybe even to make the world a better place. But they all have to find a way to get going - and starting up is never easy. INTERNET BUSINESS: Spoonfed is a web-based guide…
Wealth Innovation and Diversity
Wealth, Innovation and Diversity takes you on a journey to understand a fundamental truth: without Diversity, there can be no innovation; without innovation, there can be no growth. In other words, Diversity is not only the right thing to do; it's your source of greatest potential. Hosted by best-selling author,…
The Brand Race - With David Aaker
Program Highlights
  • How "must-have" product innovations knock out competitors.
  • Giving a weakened brand new energy and visibility.
  • When to market the product category more than the brand.
Incremental product improvements to promote "my brand is better than your brand" have little impact on the market dynamics affecting market…
The Risk Matrix - How to Manage Innovation Risk and Reward by George Day
Part of the Series: Stanford Executive Briefings
How do growth leaders such as Procter & Gamble, GE, and Amazon consistently achieve above-average organic growth? These companies pursue a disciplined, systematic process that distributes innovations across a spectrum of risk, ensuring that they balance incremental growth with breakthrough opportunities. For most companies, notes Professor Day, minor innovations make...How…
Don't Just Set Prices: Manage Them Strategically! - by Tom Nagle
Part of the Series: Stanford Executive Briefings
Traditional pricing methods involve a trade-off. You want to charge as much as you can in order to maximize Profits, but not so much that there is a negative impact on sales. So when a customer rejects your price, does it mean that the price is too high? According to…
Incident Response Plans - Advice and Best Practices
CIOs, IT and business leaders must be proactive in their planning and always ready to respond when it comes to cyber threats and attacks. Security experts agree that attacks are no longer a matter of "if" but are now clearly a matter of "when" for organizations today. A critical element…
Strategy for Transformational Change - With Brad Smith
Part of the Series: Stanford Executive Briefings
When Brad Smith took over as CEO, Intuit founder Scott Cook advised him to "Question everything." Using this as his mantra, Smith set out to create innovative business structures that built on Intuit's strengths and retained market dominance in spite of an explosion in social media, unforeseen technology shifts, and…