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Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
Google: The Trouble with Success
Google has grown from nothing in 1998 to a multinational tech giant. We tell that story, we identify the drivers of success. Founders Larry Page and Sergey Brin didn't want to sell advertising at first. Now Google search is a…
Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Africa: Open for Business
Ten stories, one continent, a global world. Get ready to see Africa as you've never seen it before. Imagine an Africa with entrepreneurial spirit that is striving to take care of itself and finding African solutions to African problems. That's…
11 videos
Controlling Interest - The Growth of Conglomerates and Their Influence on Global Affairs
The first account on film of the growth of multinational corporations, their impact on people at home and abroad, and their influence on U.S. foreign policy. This is the film that helped kick-off the anti-globalization movement. Upon its release, CONTROLLING…
Asian Business Leaders: Liu Changle and Phoenix Satellite Television
In presenting its family of channels as the Chinese TV viewers' window to the world, Phoenix was able to capitalise on ambiguities in China's regulatory environment to target news programming at mainland Chinese viewers. The Volume explores how the company…
Asian Business Leaders: Lawrence Wong and The Hong Kong Jockey Club
The Hong Kong Jockey Club, with a statutory monopoly on horse racing, football betting and lotteries, is not only the territory's largest single taxpayer, it is also its largest charity and community benefactor. The Volume explores how the company has…
Asian Business Leaders: Kiran Mazumdar-Shaw and Biocon
Following a successful IPO in April 2004, Biocon - India's foremost biotech company - is in the midst of an ambitious overhaul. Long dependent on revenues from the production of enzymes and generic drugs, the Company feels competitive pressures from…
Asian Business Leaders - Ho Kwon Ping and Banyan Tree Holdings Ltd
Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. This volume…
Asian Business Leaders - Lawrence Fung and Hong Kong Economic Times Group
HKET Group, a successful financial newspaper publisher, has used diversification and differentiation as the cornerstone of its corporate strategy. Over the span of nearly 20 years, the Group has extended into book publishing, multimedia services, electronic information services, recruitment advertising…
Africa: Investment Horizons
Gaboronne, Botswana - It's 2:25 on a weekday afternoon as four well-dressed men in their early 30s saunter into a small conference room, chat amicably and pour themselves tea. Just before 2:30, one reaches over to a small silver bell…
Asian Business Leaders: Pavan Vaish and IBM Daksh
In one of the largest acquisitions in India, technology giant IBM took over Daksh eServices Ltd in April 2004. Since its inception, Daksh eServices had mirrored the fiery growth of the Indian business process outsourcing (BPO) sector. In the short…
Asian Business Leaders: Jim Thompson and the Crown Worldwide Group
Founded in 1965 by Jim Thompson, the Crown Worldwide Group is the world's largest privately held relocation company. The company operates in 55 countries and employs 5,000 employees. Crown's success can be largely attributed to the founder's insistence on high…
Asian Business Leaders: Shinji Hattori and Seiko Watch Corporation
As high-end watches became more and more a status and fashion symbol in the 1990s and 2000s, Seiko, arguably the world's foremost innovator in the watch industry, had to deal with the issues surrounding stagnant sales and ambiguities surrounding its…
Asian Business Leaders: Sir C. K. Chow and MTR Corporation Ltd
This Volume discusses how MTR Corporation transformed itself from a local transportation company to become a global player. Despite MTR's proven rail-property model in Hong Kong, the company is faced with a new set of economic, cultural, regulatory and operational…
Asian Business Leaders: Vincent Lo and Shui On Group
This Volume explores how Shui On, a large Hong Kong-based property developer, leveraged its established relationship with the Shanghai government to obtain the rights to participate in a very large urban redevelopment project to build the now world-famous Xintiandi retail…
Asian Business Leaders: Viveca Chan and WE Worldwide Partners
WE Worldwide Partners, a start up advertising venture focusing on China market, is at a crucial point in its expansion strategy. Viveca Chan, the visionary force behind WE's conception, has to evaluate the viability of WE's business model and growth…
Asian Business Leaders: Tong Zhicheng and Pearl River Piano Group
Pearl River Piano (PRP) is a classic Chinese success story: the manufacturing company used Western know-how to develop its core competencies and ultimately dominated the local market. Venturing into the international market, PRP uses its advantages as a national champion…
The Transformers: Global Innovation Through Science (Commonwealth Club)
A new generation of emerging entrepreneurs from around the world arrive in the United States to share their high-tech inventions to solve important global problems. They are known as "GIST Transformers" because they are winners of rigorous competitions under the…