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Cola Conquest 2: How Coca-Cola Took Over the World
Part of the Series: Essentials of Marketing Collection
This award-winning film tells the story of how Coca-Cola became the world's most famous multinational company and follows its quest to be the globe's number one beverage. HOW IT STARTS: The Second World War prompts Coke's global expansion as every…
Cola Conquest 1: Coca-Cola: A Classic Marketing Story
Part of the Series: Essentials of Marketing Collection
This award-winning, US documentary explores the advertising and marketing techniques behind Coca-Cola's historic success. Drawing on a wealth of archive material and interviews with key industry figures, the film offers a powerful insight into Coke's commercial and social impact. BIRTH…
The Business Plan In Action: Three Cases Studies
Part of the Series: Essentials of Marketing Collection
Three businesses and three business plans. Why did they need them? What did they put in them? Were they worth it? AIMS & OBJECTIVES: Every business plan should have a company's aims and objectives. The Croft Tea Room has the…
Fair Trade and Chocolate: The Divine Story
Part of the Series: Essentials of Marketing Collection
Buy a bar of fair trade chocolate and help people in the developing world, too. This is the unique selling point of Divine Chocolate - but is it too good to be true? Social Enterprise: Divine was set up a…
How A Business Works
Part of the Series: Essentials of Marketing Collection
What makes a company tick? This video explains basic business functions inside Cameron Balloons, the world's largest maker of hot air balloons. Marketing: Like all firms, Cameron has to market its balloons. Specialist publications, "word of mouth" and the internet…
Asian Business Leaders - Ho Kwon Ping and Banyan Tree Holdings Ltd
Singapore-based Banyan Tree has niche positions in three core areas: hotels and resorts, spas and retail. With more than 120 international awards and accolades, and a successful IPO in June 2006, Ho Kwon Ping has ambitious expansion plans. This volume…